Buyer Behavior

For this assignment, I interviewed customers at work who I thought would fit the need based on what I observed. It took me a few tries to get three people who weren't "too busy" to speak with me for just a few minutes, but that kind of further proves my point about people these days being constantly busy which is partially what my product plays off of.

First, I spoke with a family that had three young children with them. I found out that all of them were under the age of four and the mom shared with me her troubles of getting them to sit still and/or keep them out of trouble at the same time. She and the father confessed that sometimes television is their go to while they are cooking dinner and/or cleaning the house etc. They thought the idea was a little silly at first but once I gave them the short version of my elevator pitch, they thought it was genius and said they would definitely be interested.

Second, I spoke with someone who fit my other demographic that I had in mind. I have a husband and wife who come into the store almost every day who are elderly. The husband also has a medical condition which limits his ability to walk safely. The wife has to hold him up and they walk side by side very slowly everywhere they go. They said that they do not watch much television, but if they did that this product would significantly increase the ease of their every day lives.

Third, I spoke with a group of younger kids, all in high school because I thought they were the age range who are obsessed with new technology. They basically laughed in my face and said my idea was "stupid." That's okay, I accept all feedback of course. It also showed me that I should not market to the younger/millennial demographic.