Idea Napkin

1. Who am I? That is a complicated question for most people. I am an extremely hardworking individual who is determined and at times stubborn. I believe this can help in the area of starting a new business/creating a product. I have years of customer service and management experience which are both a vital part of any enterprise. Do I see my idea actually becoming part of my life? Probably not, however, maybe in the future another venture could be.

2. What I am offering is a voice activated remote to control the TV and any accessories that one has connected to it.

3. Who I am offering it to is parents with very young children who always have their hands full and also those who find themselves having a hard time getting up and down when seated. These are two separate demographics but I feel that both of these sets of people would benefit.

4. These people would care and want this product because it would make their lives easier. Today more than ever, people are on the go constantly. Therefore, they are always looking for products that will help to simplify and create ease in their lives.

5. There are voice activated products out there already. For example, the "assistants" on cell phones and products such as Google Alexa. However, there is nothing that connects to someone's TV and the average person watches hours a day.

I definitely believe that all of these elements fit together, the idea is fairly rough but I stand behind it. Where I think I have some disconnect is the demographic. When creating a marketing campaign, a company must choose one route to follow and allow the people to decide if it works for them or not. I am stuck in between my two options of who my audience really should be.